#229, South Loop, Chicago
Today's 2 for 1 special: a ghost sign with an additional ghost concept: the old telephone exchange abbreviation system. Back before everyone had three personal phone numbers, in the days when switchboard operators still labored away in tiny cement buildings connecting and untangling cables by hand (my Luddite heart beats warmly to think of these days when you could still sort of get the logic behind how dialing this leads to that), you had these little clusters of people living in the same spot whose phone numbers all began with the same prefix. To make it simple, the prefix was often written out as a word instead of numbers, based on the area where the phone numbers were centered: Gramercy numbers would begin with 47 (GR), and so on. The John O'Hara story BUtterfield 8 and the song PEnnsylvania 65000 both riff on this idea.
Really old phone books and ghost ads like this one will sometimes show signs of this mostly outdated system. Instead of an ad telling you to dial 842-2973, instead you'd see this one that reads VIctory 22973. Or, because I'm running a tight ship around here, you'll see only part of it. You get the idea. I crop because I care.